Letter from the Editor
Summer has been heavily romanticized by every writer, singer, and director for the past few decades.
Meet cutes in front of quaint swimming pools and accidentally touching hands over an iced latte at a quiet coffee shop.
The reality of summer is literally the exact opposite.
The meet cute in front of a pool is more like yelling at someone over the ongoing din of loud drunken people debating the merits of Donald Trump. Meanwhile, these people are being barely kept alive by a raft of half-inflated pool toys they picked up from a grocery store.
And the latte? Well, first of all, would you order a hot drink whilst standing atop the surface of the sun? According to contemporary society, the answer is a resounding “yes.” Because we’re collectively the worst generation to grace the earth.
And, moreover, has anyone ever had a half-decent romantic meeting inside a coffee shop? Have they ever peered over their laptop and locked eyes with someone, destined to be together forever.
Instead, it’s mostly just over-caffeinated people applying every fabric of their being to tuning out a middle-aged group wearing full tennis uniforms, loudly talking about their recent tennis lesson, whilst you firmly believe they’ve never actually played tennis.
And it consumes you and involves you and ruins your working life and the last thing you could possibly manage is a cutesy meeting with a prospective partner.
The moral of the story is that summer is the worst.
Fall, on the other hand, is perfection.
From the cooler days and brisk evenings to the layered outfits and darker mornings, it’s a season ripe with opportunity.
And, although every store in the country (including us) has been trumpeting the season’s arrival for months, we are only just arriving at the season now.
As a celebration of the season’s turn, we’ve put together a collection of transitional fall clothing. Light layers, great workwear-inspired boots, work gear, and so on.
Vol. 2.10 was shot by new-to-the-site-photographer, Dagny Piasecki. And it was modeled by Jason Hoggan, a Reebok CrossFit Games athlete.
Matt Alexander / Founder + CEO