Letter from the Editor
Several months ago, I was asked how a community might bring the "idea of fashion" to their town.
I responded, simply, that fashion is a reductive term for culture.
And, the more I think about it, the more I wish to underline, emboss, and articulate that sentiment. (And maybe yell and scream it at certain people.)
In broad strokes, fashion and style are terms that’ve been twisted and skewed for centuries. And, in recent years, it’s come to define an elitist sense of looking and feeling better than someone.
The truth, however, is that a pursuit of fashion ought to be derived from a pursuit of culture. As you attempt to learn more about art and film, you’ll learn more about how to dress and behave by osmosis. The broader pursuit of cultural awareness gives way to style and art, rather than individual efforts toward one reductive goal or another.
In other words, fashion is a component of a broader structure, rather than its own unattainable tower, standing apart from the people.
And, yet, we’ve found ourselves in a reductive world in which fashion means high-end brands, exclusive parties, and a pervasive sense of elitism. And that’s just not the case at all.
Fashion and style are immaterial by-products of people trying to live a little more interestingly. And I think it’s that latter concept that ought to inform so much of how we consider our clothing and whatnot.
You ought to be motivated to dress a little more interestingly, just as you are motivated to hear a little more music and read a few more novels from time-to-time. It shouldn't be a pursuit instigated by some sense of inferiority.
For all of this, what am I trying to say?
Well, to the person who asked me the question of fashion earlier this year, the way you bring more fashion to your town — or company or school or home — is by fostering an environment conducive to creativity and individuality. The rest will follow along organically.
It ought to not be seen as a high-end, prohibitive idea, but, rather, as an accessible, cultural spin-off.
The concept of fashion and style as being an exclusive, high-end club is what drives so much confusion and disgust around the industry.
It’s muddied the waters for independent creators who wish to stand apart from the crowd, creating great, storied products for people. They run the risk of being judged for charging a proportionate cost for their work, written off simply as another “exclusive” brand.
How can we contribute to democratizing fashion? Well, there’s certainly no need for personal stylists or other such mechanisms.
The simple truth is that everyone is perfectly capable of making small, meaningful changes to how they dress to inform their attitudes, experiences, and so on. If we can help in a small way by removing some of the variables, then we're happy.
It ultimately comes down to telling grounded stories, sharing clothing — and the ideas therein — with some sense of cultural context. Whether that's the weather or current affairs, these are the things that ought to drive our desire to dress a little differently, rather than some misunderstood sense of trying to look better than others.
So, for Volume 2.8, we focused upon a relatable, utterly simple idea: a day in the life of the modern commuter.
Leaving home, he rides his bike to work in his casual wear. He makes a coffee, changes into his dress shirt and tie, and finds a brief moment to relax at the office between meetings. And, finally, he leaves for the day, changing into a casual shirt, to go for drinks nearby.
From the perfect bike to the perfect tie to the perfect sunglasses, we covered a broad spread of items from the beginning to the end of the day.
They're not borne out of fantasy, but, instead, derived from the day-to-day experience of a modern person. And, perhaps, that might make it somewhat more approachable.
The shoot was handled deftly by Mr. Richard Ross, with modeling done by Mr. Charlie Price, founder of the world-renowned salon, Hair by Charlie.
(And it was shot at the all-new Edition Collective Inc. offices!)
Additionally, the 11+ case was shot by Danny Raybon, whilst the Stadium Jacket was shot by Dagney Piasecki in Austin.
I write it every month, but I truly believe this is our finest collection to-date. Be sure to let us know if you agree.
Founder + CEO